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[skillshare] These 15 Marketing Myths Will KILL Your Business: Do You Believe Them?
Are outdated marketing myths silently harming your business? It’s time to bust these common misconceptions and empower yourself with strategies that work in today’s fast-paced digital landscape.
Welcome to "These 15 Marketing Myths Will KILL Your Business" – a course designed to debunk widely accepted but damaging marketing myths. From "Marketing is all about creativity" to "Good marketing will fix a bad product," we’ll cover 15 pervasive beliefs that could be sabotaging your success. Each myth we tackle is backed by practical insights, case studies, and strategies you can apply immediately to make informed, impactful marketing decisions.
What You’ll Learn:
Lessons in This Class
68 Lessons (1h 48m)
1.Introduction
2.Myth #1: Marketing Is All About Creativity
3.Why Its True
4.Role Of Creativity
5.Why Strategy Trumps Creativity
6.Data Driven Marketing Versus Creative Marketing
7.Consistency Over Flash
8.Drive Action, Not Attention
9.Myth #2: Marketing Is The Same As Advertising
10.Why Marketing Is Different From Advertising
11.The Broad Scope Of Marketing
12.The Role Of Content Marketing
13.Marketing Without Advertising
14.Myth #3: Only Big Brands Need Marketing
15.Why Every Brand Needs Marketing
16.Marketing For Small Businesses And Startups
17.Local Marketing
18.Myth #4: Marketing Is A Waste Of Money
19.ROI (You Should Never Lose Money)
20.Needs Strategy And Purpose To Succeed
21.Cost Effective Strategies
22.Common Mistakes That Waste Money
23.The Cost Of Not Marketing
24.Myth #5: Marketing Is Expensive
25.Free Content Marketing
26.Marketing On Any Budget
27.Organic Traffic
28.Myth #6: You Need To Go Viral
29.The Dangers Of Going Viral
30.Building Sustainable Engagement
31.The Role Of Virality
1:47.Myth #7: A Good Product Will Sell Itself
33.The Role Of Marketing In Product Success
34.Differentiation
35.The Importance Of Pricing
36.Why Products Don't Sell Themselves
37.Myth #8: Marketing Is About Manipulation
38.What Is Manipulative Marketing?
39.Marketing Versus Manipulation
40.Building Trust Through Marketing
41.Educate, Don't Manipulate
42.Myth #9: More Traffic Means More Sales
43.Quantity Versus Quality
44.Qualifying Leads
45.Conversion Rate
46.Myth #10: The More Channels You Market On The Bette
47.The Myth Of Marketing Everywhere
48.Channel/Audience Fit
49.Budget Spread Thin
50.Myth #11: You Only Need To Target One Platform
51.Why You Need To Be On Multiple Platforms
52.Why One Platform Will Harm You
53.Myth #12: Marketing Automation Is Set It And Forget It
54.The Myth Of Set It And Forget It
55.Constant Process Of Testing
56.Can Always Improve
57.Myth #13 You Need To Focus On Getting New Customer
58.The Kernel Of Truth
59.Why Returning Customers Are Important
60.Finding Balance
61.Myth #14: Your Marketing Plan Is Set In Stone
62.Always Adapting To Circumstances
63.What Is A Marketing Plan
64.How To Create A Strategic Marketing Plan
65.Myth #15: Good Marketing Can Fix A Bad Product
66.Marketing Can't Fix Everything
67.Deceitful Marketing
68.Conclusion
Are outdated marketing myths silently harming your business? It’s time to bust these common misconceptions and empower yourself with strategies that work in today’s fast-paced digital landscape.
Welcome to "These 15 Marketing Myths Will KILL Your Business" – a course designed to debunk widely accepted but damaging marketing myths. From "Marketing is all about creativity" to "Good marketing will fix a bad product," we’ll cover 15 pervasive beliefs that could be sabotaging your success. Each myth we tackle is backed by practical insights, case studies, and strategies you can apply immediately to make informed, impactful marketing decisions.
What You’ll Learn:
- Real vs. Perceived Value of Marketing: Explore why marketing is more than just creativity or advertising and learn to design strategies that deliver results.
- Right-Sized Marketing for Any Budget: Discover effective marketing techniques without breaking the bank, and why even small businesses need marketing.
- Traffic Quality Over Quantity: Understand why not all traffic is good traffic, and how to focus on leads that convert.
- Strategic Platform Choice: Debunk myths around marketing on “every platform” and learn to target channels that truly resonate with your audience.
- Sustainable Growth Tactics: Avoid costly mistakes like chasing virality, and embrace strategies that build long-term brand loyalty.
- Entrepreneurs and Small Business Owners who want to understand marketing fundamentals and avoid common pitfalls.
- Marketing Professionals looking to refine their strategies and align them with current trends.
- Freelancers and Consultants who aim to educate their clients and provide up-to-date marketing insights.
Lessons in This Class
68 Lessons (1h 48m)
1.Introduction
2.Myth #1: Marketing Is All About Creativity
3.Why Its True
4.Role Of Creativity
5.Why Strategy Trumps Creativity
6.Data Driven Marketing Versus Creative Marketing
7.Consistency Over Flash
8.Drive Action, Not Attention
9.Myth #2: Marketing Is The Same As Advertising
10.Why Marketing Is Different From Advertising
11.The Broad Scope Of Marketing
12.The Role Of Content Marketing
13.Marketing Without Advertising
14.Myth #3: Only Big Brands Need Marketing
15.Why Every Brand Needs Marketing
16.Marketing For Small Businesses And Startups
17.Local Marketing
18.Myth #4: Marketing Is A Waste Of Money
19.ROI (You Should Never Lose Money)
20.Needs Strategy And Purpose To Succeed
21.Cost Effective Strategies
22.Common Mistakes That Waste Money
23.The Cost Of Not Marketing
24.Myth #5: Marketing Is Expensive
25.Free Content Marketing
26.Marketing On Any Budget
27.Organic Traffic
28.Myth #6: You Need To Go Viral
29.The Dangers Of Going Viral
30.Building Sustainable Engagement
31.The Role Of Virality
1:47.Myth #7: A Good Product Will Sell Itself
33.The Role Of Marketing In Product Success
34.Differentiation
35.The Importance Of Pricing
36.Why Products Don't Sell Themselves
37.Myth #8: Marketing Is About Manipulation
38.What Is Manipulative Marketing?
39.Marketing Versus Manipulation
40.Building Trust Through Marketing
41.Educate, Don't Manipulate
42.Myth #9: More Traffic Means More Sales
43.Quantity Versus Quality
44.Qualifying Leads
45.Conversion Rate
46.Myth #10: The More Channels You Market On The Bette
47.The Myth Of Marketing Everywhere
48.Channel/Audience Fit
49.Budget Spread Thin
50.Myth #11: You Only Need To Target One Platform
51.Why You Need To Be On Multiple Platforms
52.Why One Platform Will Harm You
53.Myth #12: Marketing Automation Is Set It And Forget It
54.The Myth Of Set It And Forget It
55.Constant Process Of Testing
56.Can Always Improve
57.Myth #13 You Need To Focus On Getting New Customer
58.The Kernel Of Truth
59.Why Returning Customers Are Important
60.Finding Balance
61.Myth #14: Your Marketing Plan Is Set In Stone
62.Always Adapting To Circumstances
63.What Is A Marketing Plan
64.How To Create A Strategic Marketing Plan
65.Myth #15: Good Marketing Can Fix A Bad Product
66.Marketing Can't Fix Everything
67.Deceitful Marketing
68.Conclusion
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